The story between Tissot and car racing began when Swiss driver Harry Zweifel sent Tissot a signed photograph in 1958, where he had written: “Meine Tissot ist an jedem Rennen dabei” (“My Tissot is by my side at every race”).

In 1965, car racing competitions inspired Tissot to launch the Tissot PR 516. Its bracelet with holes referred to the steering wheel of racing cars. This world’s first was then copied by many other watch brands.

On the technical side, this model was highly protected against both axial and lateral shocks, thanks to its suspended movement – hence its name, Tissot PR 516, PR meaning Particularly Resistant.

In 1968, rally pilot Henry Bradley, who was very fond of his Tissot PR 516, wrote the name of the watch on his Ferrari.

In 1973, Tissot took part in the Monte Carlo rally, sponsoring Alpine, which took all three podium positions and five of the top six places of the rally thanks to its “Berlinettes”. It dominated the competition that year and went on to win the World Rally Championship.

From 1977 to 1982, Tissot sponsored Team Renault Alpine, both in the 24 Hours of le Mans and in Formula 1. The rest is history.


Heritage Visiodate

Back in the 1950s, Tissot celebrated its centenary with a series of innovations – one of which was the integration of a date function to the automatic mechanism in a watch called Visodate. The Tissot Heritage Visodate translates nostalgia into contemporary timepieces dedicated to detail. A gently curved dial mirrors the domed sapphire glass, both geared to showcasing a clearly visible date. Historical Tissot logos on the dial, case back, crown and buckle are a bridge between the past and present.

Bridgeport Lepine Mechanical

The Tissot Bridgeport Lepine Mechanical looks back to Tissot’s prestigious watchmaking past with elaborate design particulars. The retro style of the dial on the classic pocket watch and distinguished chain is decorated with Arabic numerals and a small counter at 6 o’ clock. Catching the eye are the sophisticated deep blue hands, a recognized symbol of quality with luxury watchmakers. The vivid shade can only be achieved after an intricate heating method. Their appearance here demonstrates the true quality and technical skill Tissot is admired for. Lovers of this fine design will be pleased there is no cover on this watch, meaning there is no impediment when admiring these handsome touches.

PR100 Sport Chic Chronograph

While the PR 100 collection celebrates strength, it does not neglect its feminine aesthetic. With different styles to choose from, every woman will find something to love in these Sport&Chic watches that are also practical, thanks to indexes and hands set with luminescent materials providing perfect visibility. Minimalist fans will be drawn to a pure face, while others, after a touch of luxury, will appreciate the shimmering mother-of-pearl on the dial and on the counter or sunray dials decorated with dazzling index diamonds.